Case studies
A selection of case studies from my professional work to date, highlighting the use of a variety of research methods, both formative and summative.
These case studies are password protected due to NDAs. If you would like to view my work, please request access by contacting me.
New Product Discovery
Building a picture of the pregnancy journey to support the development of HealthHub Track: Pregnancy - a healthy pregnancy app, commissioned by the Health Promotion Board of Singapore.
Research methods:
Extant Research Review
User Interviews
Diary Study
Journey Mapping
Usability Testing
Complete App redesign
End to end research supporting the redesign of the Zoopla app. Including new feature development, navigation optimisation and look and feel. Adding value for users, making content and functionality easier to find, use, and enjoy.
Research methods:
Extant Research Review
Listening Post Audit
Open and Reverse Card Sorting
Remote Prototype Testing
Moderated In-House Lab Testing
Conversion & Optimisation
Examples from three different businesses on how my research work has impacted conversion and product optimisation.
Research methods:
Session Playback and Heat Mapping Analysis
Usability Testing
User Interviews